Interested in joining our next programme?

Enrolment Deadline

21st June 2024

Join our programme

One digital apprentice can create real business impact

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£1.4m revenue

identified through data-driven insights

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647 hours saved per year

implementing new technologies

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£120,000 saved

by creating efficiencies

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90% shorter project times

achieved through automations

Deliver on your digital product strategy

Over the duration of the programme, Cambridge Spark's Level 4 Digital Product Manager Apprenticeship equips employees with the skills to manage the product lifecycle for new digital products that are transforming organisations.

The programme develops a user-centric design approach focussed on business requirements, building the skills to use data to understand the entire product lifecycle and an understanding of the impact of AI on their product.

Want to learn more? Don't miss our free webinar Wednesday 26th July from 12pm-12.45pm BST where we'll be introducing the programme in detail.

Hear from Jonathan Wagstaff, Group Head of Business Intelligence at Exertis

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Hear from Jonathan Wagstaff, Group Head of Business Intelligence at Exertis

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Jonathan Wagstaff
Data apprenticeships enable myself and my team to keep up-to-date with the latest.


This apprenticeship is for employees working on the product lifecycle for new digital products as part of the their organisation’s digital transformation. This includes reskilling existing staff into new product roles.

Suitability of role

  • Responsible for managing the product lifecycle, possibly with the support of a senior colleague
  • Working collaboratively with other teams such as Engineering and engaging with other product stakeholders
  • Can access and use feedback to reiterate the product and inform decisions

Eligibility for funding

  • No prior product manager education or related experience.
  • Employed in England and resident in the UK or EEA for the last 3 years.
  • Employees working at least 30 hours a week (part-time employees can be considered for a minimum cohort size)
  • Can commit to the minimum 6 hours a week on the job learning requirement for the duration of the programme (14 months of training)
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What makes our programme special

We deliver all of our programmes online, helping our clients offer flexible and inclusive programmes open to all of their staff. EDUKATE.AI, our online learning platform, gives learners a sandbox environment to practice their skills, providing them with immediate feedback on industry-simulated assignments. We believe that the gold standard for online delivery is to offer a mix of experiential learning, coaching, technical mentorship and peer support.

Leading with AI

Our programme includes modules that build the capability to assess how AI is impacting their product and teaches the intricacies of managing an AI product.
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Data Driven Decision Making

Digital transformation is driven by data. We ensure that our learners understand the value of data in making decisions and can view the product lifecycle with a data mindset
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User-centric design

Understanding user requirements for a new digital product is key to success. Our curriculum focussed on a user-centric design approach that ensures product managers understand business and customer requirements.

Instant Feedback for Accelerated Learning

Our program benefits from the support of EDUKATE.AI, which provides instant feedback on quizzes and other assignments, while the built-in Knowledge Base fosters peer learning through a dedicated question forum.

Real-World Practice for Accelerated Impact

EDUKATE.AI provides a sandbox environment where learners can practice new skills on real assignments along with with in-browser access to their slides, lecture recordings, quizzes and practical assignments.
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Personalized Learner Support

We provide each learner with a dedicated Digital Mentor and Learner Success Coach to support them on their technical and personal development. This personalized support structure helps learners to succeed and overcome obstacles they encounter.

Flexible Fully Online Learning

Our program is fully online, providing maximum flexibility for learners and employers alike. This means that learners can access their content from anywhere, with no set up or installation of EDUKATE.AI required.

Expert Curriculum

As well as covering the core skills needed for a digital product manager, the curriculum is structured to follow the career development of a product manager and maximise their impact.


Joining our program means becoming part of a thriving community of thousands of data and digital professionals. Learners have the opportunity to tap into this rich network of peers and alumni and benefit from the expertise and experience of others in the field.
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A real-world learning experience is our learning experience platform which delivers a seamless experience in one place, and accelerates learning and impact through real practice on real projects with immediate personalised feedback on code.
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The Curriculum

Core Modules

Learning outcome: Understand the product management lifecycle, from ideation to launch and beyond, with a strong focus on understanding  customer needs, preferences, and behaviours. 

Learning Outcome: develop strategies for stakeholder engagement, collaboration, and conflict management, while overcoming communication barriers and being able to tailor approaches to different stakeholders. 

Learning Outcome: Acquire skills in user research, problem-solving methodologies, and prototyping, enabling effective identification and understanding of problems during digital product initiatives.

Learning Outcome: Understand how data can drive growth and inform strategic product decisions, as well as the skills to analyse, visualise and share findings.  

Learning Outcome: Learn how to develop product roadmaps and prioritise initiatives to support digital transformation goals, considering budgets, costs, and value management.

Learning Outcome: understand digital development lifecycles, encompassing both linear and agile approaches. Understand the principles and practices of agile product delivery and iterative development, emphasising the importance of adapting to change and maximising customer value.

Learning Outcome: Ensure the successful launch and operation of digital products, whilst measuring performance and maintaining a customer-first approach.
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Elective Modules

Learning outcome: understand the basics of AI techniques and tools relevant to the field, ethical considerations and guidance on implementing AI in product management.

Learning outcome: understand the unique challenges and opportunities that come with overseeing AI initiatives and how this differs from traditional product management.
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What delivery options do you offer?

We tailor our delivery to your workforce needs. This ranges from from independent, immersive elearning supported by EDUKATE.AI through to tailored bootcamps, to our structured apprenticeship programmes. The Level 4 Digital Product Manager Apprenticeship is available to learners based in England.

Are you able to tailor the programme to the organisation and sector?

Yes. We work with our clients to contextualise our programmes to their organisation and sectors they operate in. We do this through tailored hackathons, bespoke assignments and guest lectures from industry experts. We also work with a range of partners to create bespoke programmes for sector, such as health and journalism.

What is an apprenticeship?

Apprenticeships are a long-term training commitment which seek to support people entering the workforce and upskill existing UK-based employees within an organisation, enabling employers to foster a workforce consisting of highly-skilled and highly-engaged talent.

The Cambridge Spark Digital Product Manager Apprenticeship runs 14 months plus a 3-month end-point assessment and includes a minimum of 6 hours per week off-the-job training, enabling a blended approach between theory and practical-learning.

What is the Apprenticeship Levy?

The UK government introduced the Apprenticeship Levy scheme in April 2017 as a way to drive investment in strengthening the country’s skills base.

All organisations with annual staff costs of over £3m have to pay 0.5% of their salary bill into a ring-fenced apprenticeship levy pot. The money is collected monthly via PAYE and can only be used for training on approved apprenticeship schemes (such as the Level 4 Digital Product Manager Apprenticeship that we offer). Organisations must forfeit any levy funding left unspent for 24 months or more

What if my organisation doesn't pay into the UK Apprenticeship Levy?

An organisation that doesn't pay into the levy can still qualify for government-funded apprenticeships for their staff. In fact, the UK government will sponsor 95% of the apprenticeship programme, leaving the organisation to invest the remaining 5%, provided that learners meet other eligibility criteria.

What does "off-the-job training" mean?

Off-the-job training is defined as learning undertaken outside of the day-to-day work duties and during the apprentice’s normal working hours.

Our off-the-job training is delivered on a flexible basis and can be carried out at the apprentice’s place of work or home.
The 6 hours per week, minimum, off-the-job training provides learners with the time to focus and develop the required skills, knowledge and behaviours to complete the programme.

How much do managers need to be involved?

Managers will need to ensure apprentices achieve their planned off-the-job training hours and work on their project portfolio.

We also encourage managers to have regular one-to-one meetings with apprentices to catch up on how they are progressing and to join the apprentice and their coach for 30 minutes every 3-4 months for a general catch up about the programme.
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Enquire now

Fill out the following form and we’ll contact you within one business day to discuss and answer any questions you have about the programme. We look forward to speaking with you.