Level 3 Data Citizen Apprenticeship
Equip every employee with a data-driven mindset and the core skills to work effectively with data every day.
One data apprentice can create a real business impact
98% reduction in report production time
77% increase on KPI through access to real-time reporting
£39,000 annually saved on reporting costs
416 hours of FTE time saved by automating reporting
A Programme Built for Business Impact
The Data Citizen Apprenticeship is a Levy-funded programme designed to equip every employee with the mindset and core skills to work effectively with data every day, helping your business become truly data-driven.
Duration: 13 months
Price: Fully funded by the Apprenticeship Levy
Boost Productivity & Efficiency
Eliminates manual data and reporting tasks, significantly boosting productivity.
Drive Data-Led Decisions
Equip your staff to analyse data independently, eliminating bottlenecks and enabling faster, smarter decisions across your business.
Nurture In-House Talent
Build a sustainable pipeline of talent by providing a structured pathway for employees to gain valuable data skills.
Unlock Organisational Value
See your team deliver direct savings and tangible contributions to your company's bottom line.

Transforming Sustainability Data Reporting at GSK
The Level 3 Data Citizen apprenticeship is a vital tool for organisations like GSK, as it rapidly builds foundational data literacy across non-technical staff. This upskilling enables employees to simplify and automate routine data tasks, significantly improve data quality and validation for critical metrics (like sustainability reporting), and directly contribute to achieving high-level strategic goals.
Suitable Roles & Strategic Capability
The Level 3 Data Citizen is your foundation for widespread data literacy and improved operational efficiency.
Business & Corporate Functions
Professionals leveraging data for campaign tracking, resource allocation, customer insight, and routine reporting needs.
Operational & Support Roles
Administrators / Office Managers, gaining skills in data manipulation, preparation, validation, and using data to monitor productivity and support project decisions.
Early Career & Reporting
Staff who need a strong, accredited foundation in data basics, visualisation, and communicating reliable insights.
What Makes Our Programme Special
We deliver our programmes online to provide maximum flexibility and inclusivity, ensuring all your employees can participate regardless of location. Our approach combines experiential learning, expert coaching, and technical mentorship to deliver tangible business results.
Real-World Practice for Accelerated Impact
Our online learning platform, EDUKATE.AI, provides a secure, in-browser sandbox environment. This allows learners to practise new skills on real-world, industry-simulated assignments, accelerating their ability to apply new knowledge and drive immediate impact within your organisation.
Unique contextualisation
We collaborate with industry-leading partners to offer contextualised programme options tailored to specific sectors, such as journalism, the NHS, and HR. This ensures the skills your employees develop are directly relevant to their roles and your business needs.
Personalised Learner Support
Each learner gets a dedicated Data Mentor and Learner Success Coach. This personalised support structure addresses both technical and professional development, helping your team overcome obstacles and excel throughout the programme.
Flexible Fully Online Learning
Our programme is fully online, providing maximum flexibility for your employees. They can access content from anywhere, with no setup or installation of EDUKATE.AI required, ensuring a seamless learning experience.
Expert Curriculum
Our comprehensive curriculum is designed to build the skills your workforce needs to succeed in a data-driven environment. Learners will master essential concepts like data storytelling and gain proficiency with tools such as Power BI or Data Studio.
Community
Participants gain access to a network of thousands of data professionals. This community provides a valuable resource for peer support and knowledge sharing, allowing your employees to learn from the expertise and experience of others in the field.
A Real-World Learning Experience
EDUKATE.AI is our AI powered learning experience platform, which delivers a seamless experience in one place and accelerates learning and impact through real practice on real projects with immediate, personalised feedback.
Eligibility, Funding & Commitment
This programme is designed for a diverse range of employees, including those in non-technical roles, to build essential data literacy and apply data-driven insights in their work.
Details for Employers
- Price / Funding Band - Fully funded by the Apprenticeship Levy, up to the maximum funding band of £13,000
- Non-Levy Cost - If you are a non-Levy payer (SME), the government funds 95% of the training cost. Your co-investment is only 5%.
- Apprentice Eligibility - Employed in England and resident in the UK or EEA for the last 3 years. No prior data training or related experience is required.
Details for Managers
- Apprentice Time - Can commit to the minimum planned weekly hours off the job learning - required for the duration of the programme.
- Manager Time - 30-minute progress review meeting with the apprentice and their dedicated coach every 3-4 months.
- Compliance Support - We handle the administration. Our team manages compliance, funding applications, and Digital Apprenticeship Service (DAS) account administration.
Delivering Value from Day One
The curriculum ensures your employees become confident in data preparation, analysis basics, and visual storytelling using standard business tools such as Excel or Sheets. Graduates understand data validation, reporting, and compliance basics, creating a unified, data-driven culture that enables better daily decision-making across the entire organisation.
Core Modules
- The Value of Data
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- The value of data to organisations
- Data types and storage formats
- The data lifecycle
- The importance of social inclusion in data
- AI fundamentals and the role of data in AI
- Introduction to Data Manipulation
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- Common sources of data, including internal systems, external providers, public datasets and open data
- Accessing and extracting data from identified sources
- Integers, floating-point numbers, scientific notation, date strings
- Data precision, analysis, and communication
- Numbers in Excel/Sheets
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- Calculating averages, standard deviations, word counts, common values, and percentage differences.
- Identifying trends, patterns, and key insights within a dataset
- Summarising, analysing, and explaining data findings to support decision-making
- Data Preparation, Quality, and Validation
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- Identifying data faults including spotting duplicates, misclassifications, spelling errors, gaps, and obsolete data
- Validating data and verifying information sources
- Auditing combined datasets to ensure accuracy
- Parsing data into standard formats
- Data Analysis
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- Row counts, averages, standard deviations, word counts, common values and percentage differences
- Extracting meaningful insights from structured and unstructured data
- Capabilities of analysis, visualisation, and querying tools
- Tools to manage, present and visualise data
- Advanced Excel/Sheets
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- Utilising query and transformation tools to clean, manipulate, and reformat datasets
- Pivot tables and pivot charts
- Using Power Query (Microsoft) or Connected Sheets/BigQuery (Google) to connect and combine data sources and automate tasks
- Charts and Data Visualisation
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- Managing, presenting, and visualising data
- Communication tools and technologies for collaborative working
- Spreadsheets, charts, dashboards, and bespoke visualisations
- How storage types and data element formats impact analysis
- Dashboarding Tools - Power BI/Data Studio
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- Format charts & dashboards to effectively communicate data analysis
- Incorporating interactivity to improve communication and aid audience understanding
- Structuring visual dashboards for shared review, enabling teams to analyse data collaboratively
- Storytelling, Reporting, and Actioning Insights
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- Utilising written, verbal, non-verbal, and narrative methods to convey data findings effectively
- Adapting communication styles, formats, and levels of detail for technical vs. non-technical audiences, managers, and peers
- The importance of cultural awareness, diversity, and accessibility standards when presenting data
- Data Storage, Compliance, and Security
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- Storing, managing, and distributing data in compliance with organisational, national, and sector-specific standards
- GDPR, the Data Protection Act, intellectual property rights, EU AI Act
- Ethical considerations around data use, including in AI and automated systems
- Introduction to Coding
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- Understanding what Python is, its core capabilities, and its primary applications in data analysis
- Identifying specific use cases for coding and automation within your team and business function
- Fundamental coding concepts and running basic Python scripts
Every organisation’s Data & AI journey is unique.
We offer a free, no-obligation consultation.
Let's discuss your organisation’s specific data and AI challenges and opportunities, assess your team’s current data literacy, and identify the key areas for development.
Book a Consultation
FAQs
What delivery options do you offer?
We tailor our delivery to your workforce needs. This ranges from independent, immersive e-learning supported by EDUKATE.AI through to tailored bootcamps, to our structured apprenticeship programmes.
Are you able to tailor the programme to the organisation and sector?
Yes. We work with our clients to contextualise our programmes to their organisation and sectors they operate in. We do this through bespoke assignments and guest lectures from industry experts. We also work with a range of partners to create bespoke programmes for sectors, such as health and journalism.
What is the Apprenticeship Levy?
The UK government introduced the Apprenticeship Levy scheme in April 2017 as a way to drive investment in strengthening the country’s skills base.
All organisations with annual staff costs of over £3m have to pay 0.5% of their salary bill into a ring-fenced apprenticeship levy pot. The money is collected monthly via PAYE and can only be used for training on approved apprenticeship schemes (such as the Level 3 Data Citizen Apprenticeship that we offer). Organisations must forfeit any levy funding left unspent for 12 months or more.



