The L4 AI Product Manager Apprenticeship

One digital apprentice can create real business impact

£1.4m revenue identified through data-driven insights

647 hour saved per year implementing new technologies

£120,000 saved by creating efficiencies

90% shorter project times achieved through automations

Deliver on your AI product strategy

Building modern product management capabilities is essential for aspiring professionals. This programme blends foundational product management principles with applied AI literacy, enabling you to use AI as a productivity tool and effectively manage products containing AI components.

You will develop skills in strategic planning, data-informed decision-making, and technical oversight of AI products. Gain practical training on ethical governance and risk management to support responsible and effective AI product management.

Eligibility

This apprenticeship is for employees working on the product lifecycle for new digital products as part of their organisation’s digital transformation. This includes reskilling existing staff into new product roles where they can apply AI literacy and strategic planning.

Suitability of role

Aspiring Product Professionals: Individuals in junior or associate roles moving toward strategic ownership.
Functional Career Steppers: Professionals in analyst or specialist roles seeking a formal bridge to product management.
Value-Driven Pivoters: Team members in project or delivery roles transitioning to a user-centric, product-first mindset.

Eligibility for funding

No prior product manager education or related experience.
Employed in England and resident in the UK or EEA for the last 3 years.
Option to opt in / out of Functional Skills (for 19+ years of age), depending on prior attainment of Level 2 / GCSE English and Maths (or equivalent) at grade C or above.
Can commit to the minimum planned weekly hours off the job learning - required for the duration of the programme.

What makes our programme special

We deliver all of our programmes online, helping our clients offer flexible and inclusive programmes open to all of their staff. EDUKATE.AI, our online learning platform, gives learners a sandbox environment to practice their skills, providing them with immediate feedback on industry-simulated assignments. We believe that the gold standard for online delivery is to offer a mix of experiential learning, coaching, technical mentorship and peer support.

Leading with AI

Our programme includes modules that build the capability to assess how AI is impacting their product and teach the intricacies of managing a product with AI components.

Data Driven Decision Making

Digital transformation is driven by data. We ensure that our learners understand the value of data in making decisions and can view the product lifecycle with a data mindset.

User-centric design

Understanding user requirements for a new digital product is key to success. Our curriculum is focused on a user-centric design approach that ensures product managers understand business and customer requirements.

Instant Feedback for Accelerated Learning

Our program benefits from the support of EDUKATE.AI, which provides instant feedback on quizzes and other assignments, while the built-in Knowledge Base fosters peer learning.

Real-World Practice for Accelerated Impact

EDUKATE.AI provides a sandbox environment where learners can practice new skills on real projects with in-browser access to their slides, lecture recordings, and practical assignments.

Personalised Learner Support

We provide each learner with a dedicated Technical Mentor and Learner Success Coach to support them on their development. This personalised support structure helps learners succeed and overcome obstacles.

Flexible Fully Online Learning

Our program is fully online, providing maximum flexibility. This means that learners can access their content from anywhere, with no setup or installation of EDUKATE.AI required.

Expert Curriculum

As well as covering the core skills needed for a digital product manager, the curriculum is structured to follow the career development of a product manager and maximise their impact.

Community

Joining our program means becoming part of a thriving community of thousands of data and digital professionals. Learners have the opportunity to tap into this rich network of peers and alumni and benefit from the expertise and experience of others in the field.

The Curriculum

Core Modules

The Modern Product Manager

Learners establish a foundation in the product management lifecycle while redefining the role for the AI era. We focus on moving from task execution to outcome ownership and identifying where AI can be used as a primary productivity driver.

Strategic Planning & Delivery with AI Insights

Learners move beyond firefighting to strategic roadmap development. We teach how to use AI to synthesise market trends and internal data to create robust product strategies that align with long-term digital goals.

Leveraging AI for Stakeholder Alignment

Learners are taught techniques for identifying stakeholder needs to enable effective prioritisation. We cover strategies for using AI tools to tailor communication, manage conflict, and ensure product initiatives have organisational buy-in.

Accelerating Discovery: AI for Problem Identification

Learners master user-centric design by putting the user at the centre of the discovery process. We teach skills in user research and problem-solving methodologies, using AI to accelerate the synthesis of qualitative feedback.

AI for Efficient Solution Design & Implementation

Focusing on the transition from problem to solution, learners develop skills in prototyping and iterative development. We explore how AI can speed up the creation of MVPs and design workflows to deliver value faster.

Intelligent Insights: Making Data-Driven Choices with AI

Learners gain a comprehensive understanding of how to analyse, visualise, and share findings. We emphasise using AI to uncover deep insights from complex datasets to inform strategic product decisions.

Navigating Governance & Risk in the AI Workplace

Responsible AI implementation is critical. This module covers the ethical considerations of AI, risk management frameworks, and governance protocols to implement products that are compliant and secure.

Optimising Live Product Management with AI

Learners discover how to measure performance and maintain a customer-first approach post-launch. We explore using AI for performance monitoring and scaling products to meet evolving market demands.

Specialist Masterclasses

Implementing AI Virtual Agents

Practical insights into deploying and managing conversational AI and virtual assistants within a product ecosystem.

Product Managers and the Support of Testing

Understanding the PM's role in QA, UAT, and ensuring product quality throughout the development cycle.

Product Management in an AI World

A deep dive into how the evolving tech landscape is shifting the fundamental responsibilities of the product professional.

Elective Modules

Introduction to Solutions Architecture

Designed for product professionals who want to bridge the gap between business requirements and technical systems, providing a foundation in architectural patterns and scalable solutions.

Preparing to Lead and Manage in the Product World

A module for those looking to transition toward future management, covering the soft skills and strategic frameworks required to mentor talent and drive product culture.

FAQs

What delivery options do you offer?

We tailor our delivery to your workforce needs. This ranges from independent, immersive e-learning supported by EDUKATE.AI through to tailored bootcamps, to our structured apprenticeship programmes.

Are you able to tailor the programme to the organisation and sector?

Yes. We work with our clients to contextualise our programmes to their organisation and sectors they operate in. We do this through tailored hackathons, bespoke assignments and guest lectures from industry experts. We also work with a range of partners to create bespoke programmes for sector, such as health and journalism.

What is an apprenticeship?

Apprenticeships are a long-term training commitment which seek to support people entering the workforce and upskill existing UK-based employees within an organisation, enabling employers to foster a workforce consisting of highly-skilled and highly-engaged talent.

What is the Apprenticeship Levy?

The UK government introduced the Apprenticeship Levy scheme in April 2017 as a way to drive investment in strengthening the country’s skills base.

All organisations with annual staff costs of over £3m have to pay 0.5% of their salary bill into a ring-fenced apprenticeship levy pot. The money is collected monthly via PAYE and can only be used for training on approved apprenticeship schemes (such as the Level 4 Digital Product Manager Apprenticeship that we offer). Organisations must forfeit any levy funding left unspent for 24 months or more.

What if my organisation doesn't pay into the UK Apprenticeship Levy?

An organisation that doesn't pay into the levy can still qualify for government-funded apprenticeships for their staff. In fact, the UK government will sponsor 95% of the apprenticeship programme, leaving the organisation to invest the remaining 5%, provided that learners meet other eligibility criteria.

What does "off-the-job training" mean?

Off-the-job training is defined as learning undertaken outside of the day-to-day work duties and during the apprentice’s normal working hours.

Our off-the-job training is delivered on a flexible basis and can be carried out at the apprentice’s place of work or home.

The minimum weekly off-the-job training provides learners with the time to focus and develop the required skills, knowledge and behaviours to complete the programme.

How much do managers need to be involved?

Managers will need to ensure apprentices achieve their planned off-the-job training hours and work on their project portfolio.

We also encourage managers to have regular one-to-one meetings with apprentices to catch up on how they are progressing and to join the apprentice and their coach for 30 minutes every 3-4 months for a general catch up about the programme.

For Individuals

Own the AI Workflow

For Organisations

AI for Leaders

About

Revolutionise Data & AI Upskilling with EDUKATE.AI

Resources

The Data & AI Mastery Podcast

AI Product Manager Apprenticeship (Level 4)