Webinar:
Rethinking Product Management for Digital and AI Teams
How organisations can develop product professionals who combine user-centred thinking, data-informed decisions and practical AI skills to deliver business value.
Webinar details
Product management is changing.
As organisations invest in digital transformation and AI, product professionals are being asked to do more than manage backlogs, timelines and delivery cycles. They need to understand users, work with data, align stakeholders, reduce risk and identify where AI can improve workflows, products and customer outcomes.
This webinar will explore what modern product capability looks like in practice, and how organisations can develop employees who are ready to manage digital and AI-enabled products with confidence.
Aligned to Cambridge Spark’s Level 4 Digital & AI Product Manager Apprenticeship, the session will introduce how employers can build product talent from within through a Levy-funded pathway focused on product strategy, user discovery, data-driven decisions, responsible AI governance and practical AI productivity skills.
Why Attend?
Attend this session to understand how the role of product management is evolving as organisations adopt digital tools and AI.
You’ll leave with a clearer view of the skills product professionals need today, how AI can support better discovery, stakeholder alignment and decision-making, and how employers can create practical pathways for business analysts, project managers and aspiring product managers to step into higher-impact product roles.
This session is ideal for organisations looking to strengthen product capability, accelerate digital transformation and build teams who can manage digital and AI products responsibly and effectively.
Agenda:
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Why product management is becoming a strategic capability: Exploring how the role is moving beyond task execution and backlog management towards outcome ownership, user value and business impact.
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What modern product professionals need to deliver value: Looking at the combination of skills needed across user research, stakeholder management, product strategy, data-informed decisions and live product management.
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How AI is changing product workflows: Discussing how practical AI tools can support research, discovery, stakeholder alignment, prototyping and productivity, while keeping the focus on solving real user and business problems.
- Managing digital and AI products responsibly: Considering the governance, security, ethical and risk considerations product managers need to understand when working with AI-enabled products.
- Building product capability from within: Introducing how employers can develop aspiring product professionals through Cambridge Spark’s Level 4 Digital & AI Product Manager Apprenticeship, including pathways for junior product managers, business analysts and project managers.
This webinar is recorded using WebinarGeek.
Watch this webinar if you are:
- A Business Leader looking to strengthen product capability and drive greater value from digital and AI initiatives.
- A Product, Digital or Transformation Leader responsible for improving product delivery, stakeholder alignment and business outcomes.
- A Technology or Innovation Leader exploring how teams can manage AI-enabled products responsibly and effectively.
- An L&D, Talent or Workforce Planning Professional interested in developing internal product talent through a structured apprenticeship pathway.
- A Manager or Team Lead supporting employees who contribute to digital products, service improvement, user research, business analysis or project delivery.
- A Business Analyst, Project Manager or Aspiring Product Manager looking to understand how product roles are evolving in the age of AI.