Level 3 AI Champion Apprenticeship
Equip your employees with the skills to drive technological innovation, improve productivity, and support seamless AI tool integration.

One Apprentice. Widespread Organisational Change.
35% revenue increase by optimising sales process and data
647 hours saved per year implementing new technologies
£120,000 saved by creating efficiencies
90% shorter project times achieved through automations
A Programme Built for Business Impact
The AI Champion Apprenticeship is a Levy-funded programme that's designed to upskill employees with the knowledge and skills to execute your AI strategy. It's perfect for those who want to drive technological innovation, improve productivity, and support the seamless integration of AI tools within your organisation.
Duration: 13 months, plus 3 months assessment
Price: Fully funded by the Apprenticeship Levy
Accelerate AI Adoption Across Teams
Empower mid-level champions to implement leadership vision and execute frontline tasks.
Maximise ROI on AI Investments
Maximise ROI on AI tools like Copilot, SAP, and Salesforce by ensuring effective workforce utilisation.
Close the AI Skills Gap
Train employees to confidently use AI to achieve business goals and reduce reliance on senior staff.
Scale Change & Optimise Processes
Empower champions to drive AI-driven change, automating manual tasks and boosting efficiency across the business.
Virgin Atlantic Championing AI
Virgin Atlantic is leveraging the AI Champion Apprenticeship to scale AI tool adoption throughout the organisation. The programme equips a new internal AI Champion Network with the necessary skills, like prompt engineering and implementation strategies, to successfully roll out and support tools like Microsoft Copilot company-wide, formalising their approach to upskilling and driving organisational change.
Suitable Roles & Strategic Capability
The Level 3 AI Champion programme is your direct path to scaling AI productivity throughout your business. Designed for widespread upskilling of existing staff, this apprenticeship equips employees for vital ambassadorial roles by focusing on effective, safe, and ethical AI adoption in every department.
Business / Corporate Functions
Professionals applying AI for content generation, process automation, customer segmentation, and efficiency gains.
Transformation & Change Roles
Driving AI rollout, identifying high-impact productivity opportunities, and supporting team adoption.
General "Citizen AI" Users
Administrative or early-career professionals in any department who need to become effective "AI Ambassadors" and promote best practices.
What Makes Our Programme Special
We provide a flexible, comprehensive learning experience that gives your employees practical, immediately applicable skills. This programme goes beyond traditional training, equipping your team with the skills to navigate, champion, and lead AI integration, ensuring your business stays ahead.
Personalised Learner Support
We provide each learner with a dedicated mentor and learner success coach to support them on their technical and personal development. This personalised support structure helps learners to succeed and overcome obstacles they encounter.
Expert Curriculum
Our comprehensive curriculum blends foundational knowledge with practical, real-world application. This approach ensures your team can grasp new concepts and deliver measurable results for your organisation from the very first module.
Flexible Delivery
The programme offers a flexible, blended learning experience that combines live online workshops with self-paced e-learning. This ensures learners can balance their studies with their work, gaining deep insights into AI’s practical aspects and developing applied skills.
Instant Feedback for Accelerated Learning
Our AI-powered learning and assessment platform, EDUKATE.AI, provides instant feedback on quizzes and assignments. This accelerates learning and helps your employees quickly master new skills.
Community
Learners gain access to a thriving community of thousands of data and AI professionals. This network provides an invaluable opportunity for them to connect with peers and alumni, benefiting from diverse expertise and real-world experience.
Peer-to-Peer Learning
We encourage peer-to-peer learning through mini group projects and collaborative tasks. This approach helps your team build problem-solving skills and develop a deeper understanding of new concepts.
A Real-World Learning Experience
EDUKATE.AI is our AI powered learning experience platform, which delivers a seamless experience in one place and accelerates learning and impact through real practice on real projects with immediate, personalised feedback.
Eligibility, Funding & Commitment
This apprenticeship is designed for employees tasked with becoming AI ambassadors, driving productivity and supporting the safe adoption of AI tools across your organisation. It is ideal for upskilling existing staff into vital change agent roles within your business.
Details for Employers
- Price / Funding Band - Fully funded by the Apprenticeship Levy, up to the maximum funding band of £13,000.
- Non-Levy Cost - If you are a non-Levy payer (SME), the government funds 95% of the training cost. Your co-investment is only 5%.
- Apprentice Eligibility - Employed in England and resident in the UK or EEA for the last 3 years. No prior formal AI or technical qualification is required, as the focus is on business use and adoption.
Details for Managers
- Apprentice Time - Can commit to the minimum planned weekly hours off the job learning - required for the duration of the programme.
- Manager Time - 30-minute progress review meeting with the apprentice and their dedicated coach every 3-4 months.
- Compliance Support - We handle the administration. Our team manages compliance, funding applications, and Digital Apprenticeship Service (DAS) account administration.
Delivering Value from Day One
This programme is designed to create internal AI advocates and productivity drivers. Apprentices gain the expertise to confidently master and integrate emerging AI tools into daily workflows, ensuring compliant, confident usage across teams. Critically, graduates develop the practical skills to support, maintain, and champion AI solutions, immediately boosting organisational efficiency and fostering a forward-thinking culture.
Core Modules
- Introduction to AI Tools
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Learners are introduced to available AI technologies and gain an understanding of their applications, benefits, and limitations. We also examine ethical considerations and the human role in AI, as well as impart how to keep knowledge fresh in this fast-moving area.
- AI Tools and Prompt Engineering
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Learners delve into specific AI tools to learn more about how they support productivity, collaboration, and communication. As well as learn prompt engineering techniques to ensure they can interact with AI systems effectively to leverage these tools in daily tasks.
- Delivering Impact with AI Tools
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Learners are trained in how to scope, plan, and execute AI implementation strategies – including developing skills to support the rollout of AI tools and provide stakeholder support to champion these initiatives within the organisation.
- Rolling Out AI Tools
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Learners discover how to effectively roll out AI tools across a team or organisation. We also cover standard operating procedures, and how to train and support stakeholders effectively when adopting new technologies.
- AI Rollout Continuous Improvement
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Learners are urged to master data analysis and feedback-gathering techniques to ensure the implementation of AI tools deliver the intended impact, which fosters a culture of ongoing enhancement.
- AI Tool Maintenance and Support
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Learners become proficient in troubleshooting and end-user support to ensure all AI tools function optimally within your organisation. This expertise is crucial for maintaining the effectiveness and reliability of AI technologies over time.
Every organisation’s AI journey is unique.
We offer a free, no-obligation consultation with our education specialists.
Discuss your organisation’s specific AI challenges and opportunities, let’s assess your team’s current literacy and identify key areas for development. We can tailor the programme to your needs.
Book a Consultation
FAQs
What delivery options do you offer?
We tailor our delivery to your workforce needs. This ranges from independent, immersive e-learning supported by EDUKATE.AI through to tailored bootcamps, to our structured apprenticeship programmes.
Are you able to tailor the programme to the organisation and sector?
Yes. We work with our clients to contextualise our programmes to their organisation and sectors they operate in. We do this through bespoke assignments and guest lectures from industry experts. We also work with a range of partners to create bespoke programmes for sectors, such as health and journalism.
What is the Apprenticeship Levy?
The UK government introduced the Apprenticeship Levy scheme in April 2017 as a way to drive investment in strengthening the country’s skills base.
All organisations with annual staff costs of over £3m have to pay 0.5% of their salary bill into a ring-fenced apprenticeship levy pot. The money is collected monthly via PAYE and can only be used for training on approved apprenticeship schemes (such as the Level 5 AI Leader Apprenticeship that we offer). Organisations must forfeit any levy funding left unspent for 24 months or more.