L4 Digital Product Manager Apprenticeship

Deliver Tangible ROI: Apprentice-Driven Metrics

£1.4m revenue identified through data-driven insights

647 hours saved per year implementing new technologies

£120,000 saved by creating efficiencies

90% shorter project times achieved through automations

A Programme Built for Business Impact

The Digital Product Manager Apprenticeship is a Levy-funded programme designed to equip employees with the skills to manage the entire product lifecycle for new digital products, which transform your organisation.

Duration: 14 months

Price: Fully funded by the Apprenticeship Levy

Improved Strategic Product Development

Move teams from firefighting to strategic product management by equipping them with the right frameworks and methodologies

Enhanced Talent Attraction and Retention

Create clear career paths to both attract and retain top talent, building a skilled and motivated workforce

Accelerated Digital Transformation

Future-proof your business by empowering employees to confidently leverage emerging technologies like AI to stay ahead of the competition

Increased Operational Efficiency

Bridge critical skill gaps and boost your team's capacity for innovation by upskilling existing employees to deliver projects on time

Suitable Roles & Strategic Capability

The Level 4 Digital Product Manager is your direct path to building a high-capability product team. Designed for rapid upskilling and new talent acquisition, this apprenticeship equips employees for vital roles by mastering the intersection of business strategy, technology, and customer experience.

Core Product Owners

Leading full product lifecycles, translating user needs into backlog items, and driving development team delivery.

Emerging Talent

Supporting senior managers with market research, data analysis, and contributing directly to product design and delivery.

Specialist / CX Roles

Applying expertise in user-centric design, prototyping, and ethical considerations to enhance usability and customer adoption.

What Makes Our Programme Special

We deliver all our programmes online to provide maximum flexibility and inclusivity, ensuring all your employees can participate, regardless of location. Our approach blends experiential learning, coaching, and technical mentorship to deliver tangible business results.

Leading with AI

Our programme includes modules that build the capability to assess how AI is impacting their product and teach the intricacies of managing an AI product.

Data-Driven Decision Making

Digital transformation is driven by data. We ensure that our learners understand the value of data in making decisions and can view the product lifecycle with a data mindset.

User-Centric Design

Understanding user requirements for a new digital product is key to success. Our curriculum is focused on a user-centric design approach that ensures product managers understand business and customer requirements.

Personalised Learner Support

We provide each learner with a dedicated Digital Mentor and Learner Success Coach to support them on their technical and personal development. This personalised support structure helps learners to succeed and overcome obstacles they encounter.

Flexible Fully Online Learning

Our programme is fully online, providing maximum flexibility for learners and employers alike. This means that learners can access their content from anywhere, with no set up or installation of EDUKATE.AI required.

Expert Curriculum

As well as covering the core skills needed for a digital product manager, the curriculum is structured to follow the career development of a product manager and maximise their impact.

Eligibility, Funding & Commitment

This apprenticeship is for employees tasked with managing the product lifecycle for new digital products that support your organisation's digital transformation. It is also perfect for reskilling existing staff for new product roles within your business.

Details for Employers

Price / Funding Band - Fully funded by the Apprenticeship Levy, up to the maximum funding band of £22,000.
Non-Levy Cost - If you are a non-Levy payer (SME), the government funds 95% of the training cost. Your co-investment is only 5%.
Apprentice Eligibility - Employed in England and resident in the UK or EEA for the last 3 years. No prior product manager education or related experience is required.

Details for Managers

Apprentice Time - Can commit to the minimum planned weekly hours off the job learning - required for the duration of the programme.
Manager Time - 30-minute progress review meeting with the apprentice and their dedicated coach every 3-4 months.
Compliance Support - We handle the administration. Our team manages compliance, funding applications, and Digital Apprenticeship Service (DAS) account administration.

Delivering Value from Day One

This programme is engineered to transform your employees into data-driven product leaders. Apprentices learn to reduce risk and accelerate iteration through a user-centric design approach, directly linking product development to measurable business outcomes. Crucially, they graduate with the practical ability to integrate AI and data product management into your strategy, helping to future-proof your organisation’s digital offerings.

Core Modules

Customer Driven Product Management

Learners gain an overview of product management and its importance in digital organisations. We cover the product management lifecycle, from ideation to launch and beyond, as well as the key roles and responsibilities involved. A strong focus is placed on customer understanding, highlighting the importance of gaining insights into customer needs, preferences, and behaviours.

Stakeholder Management and Effective Communication

Learners are taught techniques for identifying stakeholders and analysing their needs, which enables prioritisation and robust communication planning. We cover strategies for stakeholder engagement, collaboration, and conflict management, while also addressing communication barriers and providing insights on tailoring approaches to different stakeholders.

User Centric Design

Learners are taught how to put the user at the centre of your product design. As well as acquire skills in user research, problem-solving methodologies, and prototyping, which enables effective identification and understanding of problems during digital product initiatives.

Data Analysis for Product Management

Learners receive an introduction to the importance of data in making informed decisions throughout the product management process. They also gain an understanding of how data can drive growth and inform strategic product decisions, as well as how to analyse, visualise and share their findings.

Digital Product Planning

Learners develop product roadmaps and prioritise initiatives to support digital transformation goals – considering budgets, costs, and value management in the context of digital product development.

Digital Product Development

Learners gain a comprehensive understanding of digital development lifecycles, which encompass both linear and agile approaches. We also explore the principles and practices of agile product delivery and iterative development, while emphasising the importance of adapting to change and maximising customer value.

Managing Digital Products

Learners discover how to ensure the successful launch and operation of digital products, while measuring performance and maintaining a customer-first approach.

Elective eLearning Modules

Leveraging AI for Product Management

Learners are introduced to the role of AI in product management. It covers the basics of AI techniques and tools that are relevant to the field. And addresses ethical considerations and provides guidance on implementing AI in product management.

Product Management for AI and data products

Learners gain insights into the unique challenges and opportunities that come with overseeing AI initiatives, and how this differs from traditional product management.

Every organisation’s Data & AI journey is unique.

We offer a free, no-obligation consultation with our education specialists.

Discuss your organisation’s specific Product Management challenges and opportunities, let’s assess your team’s current literacy and identify key areas for development. We will tailor the programme to your needs.

Book a Consultation

FAQs

What delivery options do you offer?

We tailor our delivery to your workforce needs. This ranges from independent, immersive e-learning supported by EDUKATE.AI through to tailored bootcamps, to our structured apprenticeship programmes.

Are you able to tailor the programme to the organisation and sector?

Yes. We work with our clients to contextualise our programmes to their organisation and sectors they operate in. We do this through bespoke assignments and guest lectures from industry experts. We also work with a range of partners to create bespoke programmes for sectors, such as health and journalism.

What is the Apprenticeship Levy?

The UK government introduced the Apprenticeship Levy scheme in April 2017 as a way to drive investment in strengthening the country’s skills base.

All organisations with annual staff costs of over £3m have to pay 0.5% of their salary bill into a ring-fenced apprenticeship levy pot. The money is collected monthly via PAYE and can only be used for training on approved apprenticeship schemes (such as the Level 5 AI Leader Apprenticeship that we offer). Organisations must forfeit any levy funding left unspent for 24 months or more.

For Individuals

Last Chance: Join the Final L7 Cohort

For Organisations

AI for Leaders

About

Revolutionise Data & AI Upskilling with EDUKATE.AI

Resources

The Data & AI Mastery Podcast

Digital Product Manager Apprenticeship (Level 4)